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Be You, Be a Brand

Let's talk about building your authentic brand and what we can learn together on this Campaign.

Resources below share our findings and learnings. 

LEARN

What Is A Brand? 

In today’s world, brand or the thought of having a brand is very common. In fact, one might argue you must have some type of brand to succeed in online forums and real life work. Why is brand so important? Let’s take it back to the definition. Brand can be defined in multiple ways. One very common definition is the theme one has set for a particular something, themselves or a product. When we are talking about a brand in terms of a person, here’s a definition we enjoyed: Brand is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact. This is why any type of brand is crucial as you think through new developments for your life and career. 

Brand Building - A Walkthrough 

On this journey, let's figure out the basics to get your brand off the ground! We want to create something that highlights everything you stand for and everything that defines who you are. 

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4 Tips for Personal Brand
You Can Start Today!

Building credibility to your brand is essential. Be who you say you are going to be, and get involved to add more credit to your brand. 

New to branding? New to your career? 

No worries, we can help. Here's a quick clip to get you started. 

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APPLY

Personal Branding Examples

Come along as we use an example to walk through what it's like to apply and live through your brand. We'll show you how we think of our brand and what it's like thinking through it!

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Social Media: Story Telling Online

Online presence can be a great way to expand your network, learn new skills and also build credibility for your brand. There are plenty of tools and websites out there but we will focus on personal websites, LinkedIn and Instagram in this post. 

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PROGRESS

Sustainably Grow Your Personal Brand

Creating a name for yourself can be difficult, but ensuring continued engagement and value of your brand is even harder. Keeping a few things in mind can go a long way to help you maintain and grow the value of your brand. We will be discussing the top three in this section. 

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Personal Branding:
The Women In Your Corner

Here we are talking about personal branding examples and how we started this brand campaign, the fears associated with it, and our love-hate relationship with social media. It can be overwhelming to share your journey online and you are not alone. 

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