Future Proof Your Brand With 3 Simple Steps

Creating a name for yourself can be difficult but ensuring continued engagement and value of that brand is even harder. Think of any person whose ‘brand’ you follow online, are you aware of how they started? Most likely no but what matters today to you is what they share today and how relevant that is to you. This is what creates their brand’s value.

Once you have built a brand for yourself, whether it is in academia, fashion, education, STEM, coaching or anything else make sure to keep your niche front and center with consistent engagement and keeping tabs on market trends and changes. So let's talk about these in detail and how you can continue to keep your brand future ready.

Don’t forget your Niche It is very tempting to start talking about all the little things and varied topics but honestly it can be very difficult to create credible content in different fields and it also confuses your audience as they are not sure what they should expect. Your audience should always be able to understand what you represent when they see your content or branding. So after the brand has developed it is okay to expand a little and talk about different things but stay true to what your original intention was.

Maintain consistency Without an engagement model that is consistent and can be maintained over a long time it will be frustrating to support your brand. Maybe decide on a timeline when you promote your personal brand, it could be weekly, twice a week, choose whatever works for you and then stick to it. It is important to choose a schedule that you can keep up without feeling overwhelmed.

Track and update Keeping a track on how different things affect your brand are very important. For example, is LinkedIn your primary source of engagement with your audience? What are your viewers most interested in? What posts or resources attracted most users and what performed the least up to the mark. What is trending these days? This can help you keep narrowing your focus over time as your audience grows and even changes. Maybe your initial target audience was women in their 20s but now you are realizing that your content is attracting women in their 30s. This can be helpful in redirecting your content to the right pages to ensure maximum exposure.

There is no size that fits all and brands are the same way. You want to create something that is unique and you! For more on branding and to continue the Be You, Be a Brand Journey follow our website Campaigns | Making Millennium

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